Welcome to this month's Tips & Tricks email! Read on below for useful insights on new features as well as helpful hints and guidelines for getting the best out of your Which50 experience.

Feature: Marketing & Service Messages

Since the arrival of GDPR in 2018 it is critical to be able to differentiate between a Marketing message and a Service (or Operational) message. If you are sending a Marketing Email or SMS then you MUST have Consent to send marketing messages to that customer whereas you do not need Consent to send a Service message*.

Within Which50 you can handle both Marketing and Service message from the one place – you simply need to select which type of message you wish to set up when you are creating your content. You can even combine Marketing and Service messages within the same customer journey if that is appropriate. Which50 will handle everything else to help you stay on the right side of the regulations.

*The Information Commissioners Office (ICO) in the UK defines a service message as a ‘communication sent to an individual for administrative or customer service purposes only’.

Improvement: Contact List Field Editing

Now you can rearrange and sort your Field options

When designing a webform, using a Fixed Field allows you to give your customers a list of options to choose from (e.g. Yes, No, Maybe). You may want these option to appear in a certain order on the screen however and ordering the responses in Which50 is now easier than ever!

In your Contact List, select a 'Fixed' Type Field, and then enter your options as normal. However you can now use the highlighted buttons to drag and drop the options in whatever order you'd like. Or you can click the Sorting arrows to auto-sort the list alphabetically.

You can also override the order that you set up in your list when you are working on a webform in the Designer – click the button below to find out more.

Tip: Campaign Comparison Report

Over time your Marketing Campaigns will stack up, and it can be very helpful to know how your communications are performing. Using the Which50 Report Comparison tool, you can see exactly that! Simply choose a date range and see how well your Campaigns have been doing across Delivery rates, Open rates, Click throughs etc.

Access the Report Comparison tool using the Reports dropdown menu along the top of your screen in Which50.

If you need any help or would like further info on any of the features highlighted here please check out our Help Centre or send us an email at: support@customerminds.com

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