Re-engagement / Dormancy

Proactive Prevention

Reconnect with dormant members and reignite interest in your offerings. These journeys use existing data to deliver timely, relevant messages that encourage re-engagement — helping you extract more value from your existing customer base.

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Key Outcomes & Benefits:

  • Win back inactive members with targeted campaigns that reignite interest and drive renewed engagement.
  • Increase the lifetime value of your existing customer base by encouraging repeat interactions and deeper relationships.
  • Reduce churn by identifying early signs of dormancy and acting before customers disengage completely.

Key Features:

  • Data-driven segmentation to identify dormant customers based on activity levels, product usage, or time lapsed.
  • Automated re-engagement journeys with personalised messaging across Email, SMS, and Webforms.
  • Response tracking and follow-up triggers to tailor next steps based on each customer’s interaction.

Re-engagement / Dormancy

Proactive Prevention

Reconnect with dormant members and reignite interest in your offerings. These journeys use existing data to deliver timely, relevant messages that encourage re-engagement — helping you extract more value from your existing customer base.

Useful Links

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Savvi CU Case Study

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Key Outcomes & Benefits:

  • Win back inactive members with targeted campaigns that reignite interest and drive renewed engagement.
  • Increase the lifetime value of your existing customer base by encouraging repeat interactions and deeper relationships.
  • Reduce churn by identifying early signs of dormancy and acting before customers disengage completely.

Key Features:

  • Data-driven segmentation to identify dormant customers based on activity levels, product usage, or time lapsed.
  • Automated re-engagement journeys with personalised messaging across Email, SMS, and Webforms.
  • Response tracking and follow-up triggers to tailor next steps based on each customer’s interaction.

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