Digital-to-Print Waterfall
Digital First, Print if Required
Eliminate the complexity of managing traditional customer letters. This journey enables digital-first delivery with automated fallback to print where necessary — reducing print volumes, improving speed, and ensuring messages reach the customer via their preferred channel.
Reduce your Cost to Serve
Key Outcomes & Benefits:
- Support for printed communications can be maintained for customers that are unable or unwilling to engage digitally.
- Single campaign for both digital and print communications – initial communications are sent out digitally and printed documents are subsequently generated for customers that don’t engage with digital versions.
- Gaps in digital contact details and consent can be collected via Data Capture solutions using QR Code printed on personalised letters.
Key Features:
- Digital-to-Print “Waterfall” - Digital First’ campaigns can start with digital options (Email with Follow-Up SMS) and then fallback to Print.
- Print-Ready PDFs can be generated within Which50 and then printed and posted via internal Print Room or Print Partner.
- QR Codes with unique customer link can be added to each print document – customers scan code and be taken to prepopulated webform to complete any missing details.
Digital-to-Print Waterfall
Digital First, Print if Required
Eliminate the complexity of managing traditional customer letters. This journey enables digital-first delivery with automated fallback to print where necessary — reducing print volumes, improving speed, and ensuring messages reach the customer via their preferred channel.
Useful Links
Clicks the links below for further valuable resources and information.
Key Outcomes & Benefits:
- Support for printed communications can be maintained for customers that are unable or unwilling to engage digitally.
- Single campaign for both digital and print communications – initial communications are sent out digitally and printed documents are subsequently generated for customers that don’t engage with digital versions.
- Gaps in digital contact details and consent can be collected via Data Capture solutions using QR Code printed on personalised letters.
Key Features:
- Digital-to-Print “Waterfall” - Digital First’ campaigns can start with digital options (Email with Follow-Up SMS) and then fallback to Print.
- Print-Ready PDFs can be generated within Which50 and then printed and posted via internal Print Room or Print Partner.
- QR Codes with unique customer link can be added to each print document – customers scan code and be taken to prepopulated webform to complete any missing details.